How Vivo phones popularity grew in India over the years

According to a recent market survey, data received till the end of Q4 FY2020, vivo has a 16% share in the Indian smartphone market. Considering the manufacturer’s entry into the country’s market was not long ago, they have managed to attract a large section of Indian buyers with their stand-out products.

Keeping the flagship products aside, vivo mobiles under 15000 has been a real volume builder for the brand. Apart from affordability, there are several other reasons to buy a smartphone from vivo, and buyers should be aware of them before making a purchase. It will aid them to make an informed decision.

Top 5 reasons to opt for vivo mobiles under 15000

Here are some prominent reasons why one should opt for a vivo mobile phone –

1.Value for money

Typically, vivo is known for its value-for-money products. The smartphones pack enough features that can give competition to products from a section above. For instance, vivo Y19, which retails at around 15,000, offers a host of features like –

• An octa-core MediaTek Helio P65 processor.
• 4 GB RAM.
• 6.53-inch LCD display with 1080 x 2340 pixel count.
• 16+8+2MP rear camera setup and a 16MP front camera.
• The internal storage of 128GB, and it is expandable up to 256GB.

Additional features like a 5000mAh battery with a fast-charging option also make it a value for money proposition.

2. Strong after-sales service

Another major reason behind vivo’s growing popularity is a strong after-sales service. The company has improved its infrastructure and provides service centres in tier 1 and tier 2 cities and metropolitans. Moreover, the availability of 24 hours hotline number and online complaint facility has helped seek help at the earliest.

3. Aesthetics

Aesthetics plays a vital role in selling modern smartphones, and vivo has worked on this aspect to make their devices as trendy as possible. Modern mobile phones from vivo offer a better screen-to-body ratio, which ranges up to 90%. Also, the presence of a notch that houses the front camera setup makes these devices attractive and modern.

Prospective buyers can go to the Bajaj Finserv EMI Network portal to find a wide collection of vivo mobiles under Rs.15000 that offers class-leading features. They have the liberty to shop from leading online and offline retail partners.

4. Modern features

Another prominent reason for vivo’s popularity in the Indian market is the inclusion of advanced features in the budget and mid-budget segment. The company has managed to make technologies like Gorilla Glass, pop-up camera, curved display, etc., more accessible in the mobile phones of sub-Rs.20000 segment.

Usually, these features were available in flagship products belonging to a category above, but with vivo, it is now available to the ones who are operating within a strict budget.

5. Camera quality

According to industry experts, camera specifications play a deciding factor in purchasing a smartphone in India. In this regard, vivo is one of the best phones in India, offering a wide range of dual, triple, and quadruple-camera setup. Moreover, there is a wide variety in terms of lens quality and additional features like digital zoom, HDR, ISO specifications, etc.

Along with these, the marketing strategy undertaken by the brands has played a pivotal role in amplifying its popularity in the Indian market. vivo has bid and successfully negotiated a deal to become the primary shirt sponsor of the Indian cricket team. 

Individuals who are planning to buy vivo mobile phones can further facilitate their purchase by going through Bajaj EMI Card Apply Online portal and filling up the necessary details. Moreover, the Rs.4 lakh pre-approved credit limit also aids individuals in purchasing any product without any hiccups.

Furthermore, the availability of pre-approved offers also amplifies the convenience of borrowers. It streamlines the loan application process and saves time. This offer is applicable to financial products like business loans, personal loans, etc. Individuals can check their pre-approved offers by submitting their contact information.

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vivo mobiles under 15000 provide a value for money proposition for average Indian smartphone buyers and have helped the brand to gather the necessary sales volume. Resultantly, it has helped the company to grow and garner popularity in the Indian market.