Website visitor tracking reveals information about the people engaging with a website and how they behave. Businesses put a lot of time and effort into perfecting their online presence. However, only 2.35% of visitors to your website will convert.
Website visitor tracking offers valuable and in-depth information that marketing and sales teams can then use to refine their efforts and obtain quality Lead Forensics Alternative. It also helps drive user experience (UX) efficiency, as it can reveal strengths and weaknesses on any given web page.
By closely examining website traffic behavior and demographics, companies can improve conversion rates, make the most of their digital ad spend, and consistently grow visitor numbers and conversion rates.
Why is it important to track your website visits?
Web visitor tracking offers businesses a more nuanced understanding of their potential customers and how their audience reacts to their content. Teams can retain detailed information about visitors; depending on the exact modality deployed, they may even be able to obtain company names and contact information, setting up warm leads for sales teams to follow up on. This provides incredible value because sales reps can strategize accordingly as opposed to relying on the “cold-calling” approach.
On the marketing and UX side, website tracking lets companies know if their approaches and content are working and to what extent. For example, media platforms can discover who is clicking on what content (and what’s being left behind), while online stores can identify the exact moment customers are abandoning their carts or having issues during checkout.
Many website tracking tools offer “user flows,” which illustrate the way most visitors engage with your website and how they move from page to page. This data is indicative of the current success rate of a website, and it can highlight areas that need improvement or a complete overhaul.
Additionally, marketers can reduce reliance on media spend and build off of what’s currently working. Sales teams can start their days with leads they know are ready to take the next step. Even product development can be improved on using data about how current customers are interacting with the company.
What is website visitor tracking software?
Website visitor tracking software typically focuses on three categories of data: website analytics, user behavior and visitor identity. These areas offer unique value depending on the goals of the business deploying the software, providing easy-to-understand reports with actionable information that can be disseminated between departments to maximize ROI.
While some provide high-level overviews of traffic, others are capable of providing in-depth user insights using advanced technology. Many also integrate with CRM platforms for a seamless experience.
How does website visitor tracking software work?
Most tracking software uses a reverse domain name system (rDNS) and/or a website script to gather data. Businesses can stack current software solutions with website visitor tracking software to create a suite of tools accessible across departments. Those already storing lead data in CRMs may learn even more about prospects due to additional data provided by tracking software, for example. Many major tracking software providers integrate with leading CRM platforms and may even alert clients when a “dream customer” is currently browsing their site.
What is the most popular visitor tracking software?
When trying to decide which website visitor tracking software to use, it’s important to consider what type of data your business would like to gather and how you plan to organize that data. Budget may also play a factor, since the scope of services and prices vary widely between providers.
Here are some of the most popular tracking software options, broken down by whether they mainly collect analytics, user behavior or visitor identity. Website analytics break down traffic, while user behavior data analyzes what visitors do once they’re on a site. Visitor identity outlines who is engaging with a website by demographics.