A dietary supplement is a part of most people’s daily intake. From gels to capsules, multivitamins to herbs, the supplement market is expanding. Young entrepreneurs are recognizing the potential for creating a successful business selling nutritional supplements. Salt Lake City is a great place to start a company. If you’re looking to jump into the wellness supplement industry in Salt Lake City or elsewhere in UT, there are a few things to keep in mind.
Know your supplement manufacturer.
You are new to the supplement industry. You know you’ve got some ideas, but don’t know how to implement them. Having the right manufacturer of your product is critical to your success. A company like Superior Supplement Manufacturing exemplifies the partnership you need. They offer a great experience from making private label supplements to determining if you’ll use soft gels, and their customer service goes beyond typical expectations. Whether you’re an existing or new customer, they’ll provide you with support in label design, custom formulations, and package issues. Who you use to make your supplement products will impact the rest of your business.
Know your facility’s capabilities.
Living in Salt Lake City, you’ll also want to heavily consider where you’ll be conducting your operations. For a supplement company, your business storage plays an important role in the development of the company. You’ll have to consider a wealth of factors when searching for Salt Lake City storage facilities. The square feet of your storage space is always at the top of the list, as well as easy access to the storage facility itself. Too much space and you are losing money in monthly costs, but not enough space and you don’t have any room for growth. You need to determine if you are going to do self-storage or use a full-service storage company. Depending on your product line, you might need to have climate control. Don’t rush into any storage unit without doing your research. Be sure to thoroughly check self storage in Salt Lake City options before any money exchanges hands. This storage space will help you successfully fulfill orders and goes a long way in determining how quickly you can expand.
Know your client base.
Beyond the storage unit and private label supplement manufacturer is the client: The person your private label is designed to attract. You need to have a clear and concise idea about who you’re marketing towards. You can ask a few simple questions to help shape this image.
- Who are they?
- What need are you filling for this person?
- Where does your target audience shop?
- How do they determine which product to use?
- When will my product fulfill these needs?
If you can create a custom formula that targets these needs, you’ll be well on your way to having a solid concept for a supplement manufacturer in Salt Lake City.
Have a solid brand and marketing scheme.
One of the final concepts you’ll determine is your name. It’s a good idea to take into account all of the features of your product. Consider whether your product is FDA or GMP certified, a sports supplement and if it can be taken only in a liquid form, or as capsules and gummies as well. These factors should impact your own label. Once the concept is complete, you can then finalize your marketing strategy. Take all other aspects of your company into account when strategizing. How many orders you can realistically fill, what areas of UT to promote heavily, and what sort of outreach you want to have within certain communities will all take shape.
These steps are a good foundation for any business. Once you’ve taken some of these factors into consideration, you’ll be well on your way to begin selling your custom label wellness supplement in Salt Lake City.