Since content has the power to revolutionize the digital world, every business looks for a content management system (CMS) that can easily and efficiently customize the web development experience. Webflow is one such CMS that has the potential to personalize the building experience for the users to optimize the content and get the best results possible. In fact, it comes with some advanced tools that make driving traffic to the site easy peasy once it is entirely built.
Several SEO tools, such as robots.txt managers, meta log generators, etc., help make the websites developed on Webflow look more interactive and attractive. This blog will discuss some of the productive strategies that aid in driving massive quality traffic from search engines to your Webflow website.
Webflow SEO: An Overview
SEO refers to an optimization process that focuses on enhancing a site’s ranking on SERPs (Search Engine Result Pages). Getting a higher ranking for your website means getting more traffic. Consequently, the more the traffic, the more potential customers you will attract. There are several
SEO tactics to enhance the search engine ranking of your Workflow site, and some of them are:
- Performing profound keyword research
- Including informational alt tags
- Data compression
- Writing detailed and comprehensive meta descriptions and titles
SEO is an efficient and sustainable alternative to paid campaigns, such as PPC advertising, which is relatively costlier than the former. Moreover another advantage of SEO is that it requires minimal maintenance and can deliver profitable results in terms of driving traffic to your website.
Is Webflow SEO-Friendly?
Today, many content management systems do not require coding knowledge, and Webflow belongs to the same slot. However, Webflow is different from other CMSes because it has in-built SEO features, such as automated meta description and title tag creation, robust 301 direct abilities, sitemaps, robots.txt updates, etc. You can easily create a title tag and meta description for your blogs on Workflow.
This makes Webflow easier to use and delivers results much faster. In addition to this, it does not need plug-in support to perform SEO-related functions. Furthermore, one thing that Webflow users like the most about this CMS is the code structuring, which comparatively takes less space than other content management systems. In addition, Workflow provides advanced publishing options that allow you to enable SSL, minify HTML, minify CSS, minify JS, and use secure Frame Headers.
The Three Keys to Successful Webflow SEO
Webflow SEO strategies primarily fall into three significant categories. Some categories focus on enhancing the behind-the-scenes site data and technicalities, and some are designed to optimize the on-site content. The remaining category aims to coordinate with the elements outside your web pages. However, they all have the same ultimate objective: to help build a website that ranks well and drives traffic!
- Technical SEO
The coding data you use to develop your website can profoundly impact its performance, thus significantly impacting its SERP rankings. Technical SEO focuses on such areas and optimizes them so that your users would not have to face experience-related issues, such as slow page loading speed, poor navigation, etc.
- Submit an XML Sitemap
By providing a well-defined XML sitemap, you assist crawlers with specific directions to crawl throughout your content. The best thing about Webflow is that it automatically builds the sitemap for your website, which can be a great time saver.
- Structure Your Data With Schema Markup
Schema markup is simply a code that helps structure your metadata. It aids you in tagging information, such as customer reviews and ratings, authors’ names, etc., that assists search engines in knowing about them.
- Maintain Your Robots.txt File
A robots.txt file plays a crucial role in serving directions to the crawlers to crawl your website. Maintaining a file for it will ensure that only the most purposeful pieces of your site content are included in your overall rankings. It is critical as any unspecified or incomplete web pages could harm your site’s SEO performance.
- Use Mobile-Friendly Workflow Website Design
Currently, Google works according to the mobile-first indexing model. It means that the search engine will prioritize your mobile website design before the desktop one. If your website does not have a mobile version, it can severely affect your site rankings in the SERP. In fact, according to a report by Web FX, 74% prefer returning to mobile-friendly websites. This is why it is important to optimize your site for mobile phones.
- Make Sure Google Does Not Index Your Webflow.io Subdomain
Almost all the CMSes create virtual landscapes where developers can preview and test their developed Workflow website designs. It is like a duplicated version of the content that does not impact the main version of your website under the Webflow.io subdomain. However, Google can index this Webflow.io website version unless stated. Therefore, it is essential to check the “disable subdomain indexing” setting so that no duplicated content comes in the way of your site ranking.
- Make Sure Your Pages Load Quickly
Nothing frustrates users more than slow-loading pages. Page loading time has always been a significant factor affecting the SERP rankings. Therefore, it is crucial to focus on your site speed.
Here are some ways to do that:
- Data compression (resizing images, videos, and other graphical elements)
- Catching data
- Using animation and other graphical elements only when required
- On-Page SEO: Build an Intuitive Site Hierarchy
A website hierarchy helps explain the significance of topics and the related content and web pages on your websites. In simple terms, developing a site hierarchy means outlining topics for your research paper.
These topics must be categorized and prioritized based on the level of importance and role they serve in supporting the website’s overall purpose. By organizing your site content this way, you make things simpler for the search engine and help the users find your content easy to grasp.
Generally, a good site hierarchy would be relatively thin, with concise topics and sub-topics. Since crawlers search all this information, it is better to present them in a way that makes it easier for them to index.
- Off-Page SEO: Build Backlinks, Use Social Media Marketing
Backlinks have been a key player in SEO as they build site credibility to both crawlers and visitors. When any website links to your web pages, it’s like an endorsement. It tells the crawlers that your web content is so relevant and valuable that even other websites feel good sending their users to it. Here are a few things you can do to build genuine backlinks:
- Guest posting
- Creating infographics related to industry statistics on niche topics
- Generating valuable reports sourced from other blog posts
Besides backlinks, social media is another effective tool that helps increase organic traffic on your website. Although social media optimization does not work the way other SEO tactics do, it can indirectly help your brand shine online.
By sharing your content on popular social media channels and platforms, such as Instagram, LinkedIn, Twitter, etc., you can easily invite new visitors who might be looking for the same topics you have shared content on. Having an active social media brand presence offers opportunities for audiences to share and link your content. Consequently, it enhances your search engine rankings.
Undoubtedly, Webflow has some fantastic features with which it can easily compete with any content management system when it comes to website development. However, in the case of SEO of any website, it is more about what strategies you will use to perform.
To build an SEO-friendly Workflow site, you need a professional development company like Exemplifi. They are a well-renowned Webflow website design development company that will help you make an agile, responsive, and dynamic site that can stand high on your objectives.