In today’s world, marketing teams have shifted their attention to younger audiences – specifically, millennials and Generation Z (commonly referred to as ‘Gen Z’).
Millennials and Gen Z are completely different from previous generations. They’re more demanding, communicative, and vocal – but that’s barely scratching the surface.
The good news is that if you can successfully tap into these younger generations and get them to like your brand, profit will start falling from the sky.
So, if it’s your mission to make your brand appeal to younger audiences, here are some tips on how to do it.
1. Make a Web Application
Firstly, you should make a web application.
A lot of business owners aren’t sure what the difference between a website and a web application is – but don’t worry, it’s simple.
A web application is a software or program that can be used through web browsers (such as Google Chrome) to perform lots of different tasks.
For example, a business might create a web app for customers to book hair salon appointments or order food. Essentially, a web app can have any purpose.
When you think about how popular the internet is with young people, you’ll understand why your business needs a web application – it will transform your business for the better.
To get started, contact Make IT Simple. They will work closely with you to develop any ideas that you have for your web application, from an online store to a bookings system for your customers.
2. Post Fun Social Media Content
According to social media research, millennials and Gen Z use social media to connect with brands as well as find and buy products.
With Gen Z in particular, it’s important to make your brand visible and post fun and engaging content.
If you take a look at the social accounts belonging to any successful brand, you will notice that they post content all the time. From memes to relatable thoughts, brand account managers will post everything imaginable to make their young consumers happy.
This is why you must establish your brand on all the major social media platforms and make frequent posting a top priority. Ideally, you should hire an in-house social media manager to do this.
3. Provide Online Customer Service
Millennials and Gen Z don’t want to be stuck in a queue on the phone when they need to speak to you. Instead, they want to hop onto your website or social media pages and chat with an online customer service provider in minutes.
Because of this, you need to make sure you can have at least one online customer service option available. For example, customers should be able to message you via Facebook Messenger and receive a response within an allocated time period.
4. Have Modern Brand Values
Modern brand values are a great way to appeal to younger audiences.
Inclusivity, diversity, and eco-friendliness are examples of many brands’ values. However, you will also need to provide consumers with visual proof that your brand values aren’t just for marketing purposes; otherwise, you’ll struggle to gain high consumer trust.
5. Listen to Feedback
Lastly, listen to feedback.
Millennials and Gen Z love to leave online reviews and messages. When you receive them, pay careful attention and make positive changes as a result.
You should actively encourage feedback on your website and social pages – even if it’s bad!