Pay Per Click (PPC) Best Practices Guide to Ensure Great Results
PPC is an endless ocean of game fishes; only those fishermen are successful who have the best baits (bets). Now, how to get the best baits from the market? Let us help you with this in-depth guide curated by the best provider of PPC management services in India to bring you closer to your goals.
You must be aware that PPC (Pay-Per-Click) is a popular technique for advertisers to gain eyeballs for their website by paying a fixed amount for every click.
As long as the money keeps flowing in, the advertisement stays up there. On the off chance that nobody clicks on your ad, you get free publicity, which is rarely the case.
Among all the PPC campaigns, Google holds the crown for market share. Other platforms include, but are not limited to, LinkedIn, Facebook, Snapchat, etc.
Each of these platforms has its nomenclature for advertising interface, such as Google Adwords, Facebook Ads, LinkedIn Ads, among others.
Now, let us look at some of the tips related to improving the results of your PPC campaign –
Use Relevant Keywords
Keyword relevancy is a top parameter in determining the performance of your advertisement. Hence, bet on keywords only after analyzing their relevance, competitive index, and search volume. Do not fall prey to short-sightedness; if you use keywords that are a little out-of-the-place, your campaign objective will never get fulfilled without even a refund.
Remember to take a long look at Google Adwords guidelines, Facebook ads guidelines, among others, before moving ahead with your plan.
One of the Google ads’ best practices includes opting for relevant long-tail keywords with equitable attention towards voice & written searches.
Maximize Your Gains with Video & Display Ads
Users love to consume graphical content, which has been evident over the years. You can create one like Google Display Ads, Bumper Ads, Facebook video ads, etc., for your business to make a lasting impact on the user’s mind.
The more you become visible on every platform in every form, the more users your business will attract.
Regularly Monitor Your Campaigns
People make a mistake when they believe that they are the best or are not likely to see a grim day of advertising, it is frankly okay to feel that way, and do you know what sounds great?
Being better every day.
You should always trust your guts, but verify whether you are making significant progress with your campaign. It is never too late to update the campaign, which does not yield.
The Ad should be Clear with Right Extensions & Targeted Audience
Always keep an eye out for the latest features and algorithm updates. Try to write simplistic ads with a clear-copy and CTA (site link extension, call link, app download, etc.) and optimize it as per your target audience.
E.g., If your ad is about teen apparel, then maybe you can use Snapchat adverts and take the users to your e-commerce website or app.
Ad Timing & Parameters
While building your ad, make sure you run it when your consumers tend to be more active. From what we have seen, several providers of PPC management services in India forget about optimizing the ad as per the timeline of the targeted users, their location, and interests, which inadvertently hampers performance.
The above is a listicle of stuff that you should keep a note of while building your ad. It is recommended that you get in touch with a premier Digital Marketing Agency in Jaipur to implement your strategy in a better fashion.