So, you have a bright idea for a new product promo video and ready to hire the best video production services in Melbourne. You know it has the potential to be the most popular and effective corporate video your business has ever posted on social media. However, if you aren’t careful to make it as appealing as possible, your idea could get pushed aside.
Luckily, there are easy ways to make sure your idea is not only the best one around but also super appealing to viewers.
1. Write down your goals
Before you start brainstorming video concepts, take some time to write down what you’re trying to accomplish with this project. Are you looking for increased brand awareness? Do you have a new product launch coming up? Are you trying to sell more of an existing product? Whatever it may be, writing down your goals will help guide your process and keep you focused on what matters most.
2. Start with the problem
When it comes to products and services, people are always looking for a solution to a problem. Identify the problem at the start of your video and let that be the anchor for the rest of your content. Don’t forget about the emotional connection: While you want to focus on the benefits of your product or service, don’t forget about the emotional connection with your audience. The best way to do this is through storytelling. Tell them why this solution is important, why it matters, and what can happen if they don’t make use of it.
3. Create a storyboard for your video
A storyboard is a series of drawings that show exactly what will be on screen at each moment in your product promo video — from the very first frame to the last. And if you know what you want before you start, it makes it much easier to create the final product.
4. Choose the right style for your product promo
If you’re selling high-end kitchen products, then going for a corny comedy approach probably won’t do your brand any favors, and vice versa! Pick a style that suits the look and feel of your brand and product type.
5. Keep it short and sweet
There’s no need to go overboard with extras (like special effects) when creating an explainer video. If anything, they can distract from the important stuff, like your message.
6. Let others spread the word
They say that there’s no better way to sell something than by letting other people do it for you. In other words, having a strong community or customer base that can vouch for your product or service is a great way to show your viewers that they’re not alone in using said product or service. You can show testimonials from customers or feature case studies where you can see how their lives have changed because of what you offer.
Promotional videos are not a new concept; they have been around for years and used by many successful brands. But, to be honest, not all videos were as successful as they could have been. It is easy to make a video that no one will care about or remember. But it is also quite simple to create a video that will be loved and remembered. The same rules apply to promotional videos as they would to any other form of marketing.