How to Develop Products Using the Jobs-to-Be Done Framework
What if we told you that there was a way to develop products and services without the use of focus groups, surveys, and other traditional market research methods? It’s called the Jobs to Be Done framework. This framework is rooted in understanding what job your customer is trying to get done. And it doesn’t matter whether you’re launching a new product or not – this framework can be applied to any industry as well as any stage of development. In this blog post, we’ll explain how the Jobs-to-Be-Done framework works and how it can help you improve your company’s bottom line by developing better products that customers want.
1. What is the Jobs to be Done Framework?
It provides a framework for categorizing, defining, capturing, and organizing all your customer’s needs.
People want to get their jobs done better and cheaply.
By examining product successes and failures, we observe the same phenomenon: new products and services win in the marketplace when they help customers get a job done better and/or more cheaply.
Success at innovation comes from an understanding of the customer’s job-to-be-done.
It does not describe what the customer is doing. it describes what the customer is trying to get done.
2. Why should you use it?
It provides a framework for categorizing, defining, capturing, and organizing all your customer’s needs.
In today’s economy customers want to get their jobs done better and more cheaply than before – but companies need more market research data in order to understand what the job is that they are trying to get done?
By examining product successes and failures, we observe the same phenomenon: new products and services win in the marketplace when they help customers get a job done better and/or more cheaply.
Success at innovation comes from an understanding of what customer’s need to be satisfied – it does not describe what the customer is doing.
It describes what your potential customers are trying to get done.
3. How does it work
The framework has two major components: the jobs a customer is trying to get done and the actual outcome they are seeking.
It provides a framework for categorizing, defining, capturing, and organizing all your customer’s needs.
The first step of this process is understanding what job you want to understand more about by observing how customers go about trying to get it done.
It provides a framework for categorizing, defining, capturing, and organizing all your customer’s needs.
The second step is understanding what outcome customers are seeking when they go about trying to get that job done – the actual outcomes being sought.
People want to get their jobs done better and cheaply.
The final step is to understand the differences between what people are trying to get done, and what they actually end up getting done.
4. Examples of how this framework works in different industries
This framework can be applied to any industry, including the following:
It provides a framework for categorizing, defining, capturing, and organizing all your customer’s needs.
Education – students are trying to get educated while teachers are trying to educate their students better or more cheaply.
Manufacturing- companies want to make products cheaper and more efficiently while customers want to get their jobs done better or for cheaper.
Transportation – people are trying to get from point A to B in the cheapest way possible, meanwhile companies need a solution that is both efficient and effective.
The framework can be applied at any stage of development, allowing you to understand your customer’s needs better.
It provides a framework for categorizing, defining, capturing, and organizing all your customer’s needs.
Summary:
In conclusion, the jobs to be done framework provides a way of understanding your customers by allowing you to define what job they are trying to get done before developing new products and services.
Advice: it’s important for companies not only to understand the outcome their customer is seeking, but also how they go about getting that job done as well as the difference between those two.
