We exist in an era where custom soap box packaging has become an essential aspect of the marketing mix. The attention-grabbing design of the soapboxes engages customers both physically and psychologically. Not only it helps customers discern your product, but it also reassures them that they are buying the right soap.
However, one can only meet their customers’ expectations when the quality of custom soap packaging meets the standards. Else, it will prevent potential buyers from making the purchase. To get things rolling in the right direction, here are some takeaway tips that will aid soap manufacturers to create a money-making packaging for their soaps.
Start with the Design
As soon as you develop your product start designing your tailor-made boxes. Draft different ideas to see how your custom soap boxes will look like. Compare these options with direct competitors and see how you can make your packaging better. Since copying a competitor’s design is forbidden, its best to gain some inspirations from goods in different categories.
Engage a packaging company like The Legacy Printing to design and produce sample packaging to test with small groups of your target market. Your ideal customers are the best source to get feedback on your packaging as they know what exactly needs.
Simple is Better
Simple is better because a complex custom soap boxes design will shift the focus away from your product. Moreover, when you try to oversell a product, mainly through its packaging, it often has negative consequences. Make sure your packaging delivers the results that you expect from it.
Above all, your packaging should efficiently protect your soaps during handling and transportation. Plus, it should boast warning messages so potential customers must know what they shouldn’t do. If the packaging fails to serve its basic purpose, it means you have wasted your marketing dollars.
Analyze Brand Positioning
Without considering brand positioning, one can’t successfully promote their product in the market. So knowing your target audience means identifying their expectations from your product. Studying your prospective customers will empower you to find the most eye-catching and effective packaging solution.
Know-How the Product will be Sold
Selling soaps in a traditional brick and mortar store is different than having them sold on the internet. Online buyers don’t have the luxury to touch and feel the product before purchasing it, so packaging is the only way for them to determine if they are buying the right soaps.
Unlike brick and mortar stores, customers don’t have the luxury to touch and feel the soaps when shopping online, so your packages must appeal to their senses. Above all, your packaging must catch the customer’s eye. Otherwise, they will opt to buy from a rival brand.
Draw Attention with Draw Attention
Whether you are selling online or in-stores, typography on the packaging has a vital role to play in making the sale. If the text on your packaging isn’t legible, your target audience will fail to determine the key features of your product. Besides, you need to determine what text size and colors will best work for you and seamlessly blend with the custom soap box design.
You are also required to see what’s important and what should be omitted if there is a surplus of text. Failing to do so will turn away your customers as they will fail to strain the information and miss the opportunity to buy a wonderful product.
Embrace Eco-Friendly Packaging Material
With every passing day, more and more consumers are getting concerned about how the products they buy are affecting the mother nature. That’s why people are now inclined towards recycled products or packaging which are more friendly to the environment.
Using cardboard material to create your custom soap boxes is an excellent way to reduce your carbon footprint and attract eco-conscious customers. Best of all, cardboard packaging can be customized which will give you a design that eye-pleasing and robust.