Whenever you hear the word candy, the first thoughts that come to your mind are fun and tasty. It is exactly what candy boxes are for the customers. They are made from fully printable materials like Kraft and cardboard, which ensures that the company can design them in any manner that they want. It makes their product stand out in the stores. Moreover, these are fully durable boxes, which means that they can resist any wear and tear. These are mostly shipped to the retailers in flat form, which makes it easier for them to store these packages in large numbers. These packages can be manufactured in a variety of attractive shapes and practical sizes. Sometimes companies use custom inserts inside these packages to present candies to the customers attractively. Similarly, a custom die-cut window is generally considered a popular choice for uplifting the outer looks of any candy packaging.
When the month of February starts, you get to see Valentine related packaging everywhere. Similarly, candy boxes adopt the same theme for the occasion as candies are one of the high-selling items on Valentine’s. Companies specially design their packages with the theme of Valentine’s to highlight their products to the customers. If you are curious that how do they do that, then read below to learn about it.
A Touch of Red and White
What is the first color that occupies your mind when you hear the word Valentine’s? In most cases, only two colors will come to your mind, and those are red and white. Out of these two, red is the most common color associated with the occasion. So if a company is looking to prepare their candy boxes for Valentines’ Day, then using a combination of these colors is a must. These colors instantly remind customers of the upcoming occasion. So if they were supposed to get candies for their loved ones, then your packaging will do the trick for you. Moreover, having appropriately colored boxes turn out to be a better option, as you do not have to wrap them with red colored paper. The recipient, when they receive this gift, will automatically know the reason behind getting that.
If colors were not enough, or the company thinks that coloring their packaging in all red is a bit too much, then this option is for them as most people are aware that these boxes can be printed with just about any graphics that they want. So to present their candies for Valentine, they can opt for heart-shaped illustrations. These illustrations can be simple yet attractive for the customers. Generally, companies hire professional designers to design these illustrations. However, if you are looking to go the extra mile, then you need to come up with a way to put your logo in that particular shape. It will create a more personalized look, and the customers will certainly appreciate this gesture. You can also fit in a die-cut window through this shape to make your packages more attractive.
Love is all about expressing, and the manufacturers are aware of that. It is why they design their custom candy boxes with quotes that signify the meaning of love. These quotes can be from famous romantic movies like Titanic, The Notebook, etc. Or these can be related to the well-known novels that are popular with the young generation. The text has the power to convince any customer, and on such occasions when people are looking for love related sayings, these boxes can be perfect for it. To create a more personalized touch, you can also experiment with your tagline for the brand and mix it up with a quote. This uniqueness is often appreciated by the customers and is one of the reasons a product sells well
Premium Finishing Touches
One other aspect of displaying valentine gift packaging attractively is by using top-quality finishing methods. These can include certain types of lamination options, foiling and embossing. For candy packaging, however, glossy lamination is a common option. Sometimes, companies also use foiling options to create a more premium look for the candy packages. This foiling can either be gold or silver. Similarly, some companies stamp a heart onto the box with the help of embossing techniques. It instantly relates to the customers and looks attractive.
Know more – Hindu Marriage Dates in 2021
As it is commonly known that presentation is the key if you want to succeed. This is why most of the techniques applied by the companies are related to uplift the looks of the packaging. Similarly, in candy packages, you can do the same by using custom inserts. Custom inserts help with arranging the candies inside the box in a professional manner. Moreover, you can use foiling options for these inserts to make them look more premium. Also, a die-cut window can be added to a box to make it more attractive. When a customer has a chance to sneak a peek inside the box through a window, it helps them make a buying decision. It is profitable for the companies and helps them in making more sales.
Just like any other form of packaging, your candy boxes can be dressed up for this particular occasion of Valentine’s. After reading some of the ways how companies are doing it, most of your queries will be answered. If you have the same goals, then now you have a guide that will help you to accomplish those goals.