In today’s digital world, high-quality content and reliable SEO and PPC strategies are very important in website promotion. And while all these terms surround us every step of the way, there are few people understanding how everything works.
This article aims to define what SEO and PPC are and how they can be mixed for exceptional results when it comes to promoting a business online.
So, get ready for a journey!
You will discover the PPC and SEO meaning.
You will also find out how to do SEO, and combine these strategies for a better result.
So, here’s the thing!
Every business requires a marketing plan to be profitable. Through marketing, leads are acquired, turned into customers and regular buyers. If the strategy is solid, these buyers can be converted into advocates and promoters of the business.
Marketing doesn’t have to be challenging, especially in this digital age, where digital marketing is thriving. Because of the internet, businesses can target both paid and organic traffic. All by the click of a button. How amazing is that?
This begs the question: what are the techniques for targeting paid and organic traffic to your business? Introducing PPC and SEO. If you aren’t familiar with these terms, no need to worry. This article is prepared just for that.
While PPC is meant for paid traffic, SEO is for free organic one. Which leads to the question, which is the best option? Is it PPC or SEO? Well, keep reading as you’re about to discover the best marketing gem.
PPC and SEO Strategies
If you’re having a hard time understanding SEO, here’s an exposition into the SEO meaning. First, SEO stands for search engine optimization. And two, it’s a technique that’s used by search engines to avail search results to users.
On the flip side, PPC stands for paid per click. And it’s a technique that marketers use to acquire paid leads. Unlike SEO, it’s quite pricey and requires more diligence as the cost of acquisition can be expensive.
These strategies have upsides and downsides. That’s why it’s not easy to write a one-off in favor of the other. The best marketing approach entails incorporating the two techniques into a robust marketing strategy.
By this, you can tap into the best value of SEO and PPC. You’re probably wondering, “What do we mean by that?” It’s really simple. We’ll explain.
PPC is paid traffic. As much as it’s going to cost you some dollars, you’ll have control over it. This implies you can direct traffic anywhere you want to. It can be to your website pages or social media platforms.
Besides, the PPC strategy is a quick way of getting results in the form of leads and conversions. It’s instant and will bear your fruit before you know it. Nonetheless, you need to have a great persuasive copy on the ads.
On the contrary, SEO is free organic traffic directed to a particular page on your website. This means you literally have no control over it. Since it targets a specific web page, other pages can’t directly benefit from it.
Plus, it takes time to pay off. If you’re solely relying on SEO strategies for traffic and leads acquisition, you’ll need to wait for 3-6 months. Seriously, this requires patience. What happens to your business during that time?
As you can see, the best marketing approach entails adapting both SEO and PPC. Doing so will cover the loopholes in each lead acquisition strategy. With the end result being a hybrid system, you’re assured of high conversions and sales.
“But how do I go about SEO marketing?” You must be asking. Want to see how it works right now? Then, let’s get down to business!
How to Do SEO
Right off the bat, there are two types of SEO strategies you should implement in your leads marketing plan. These are on-page and off-page SEO. The first one entails SEO best practices applied internally to your website.
On the other hand, off-page SEO implies the best SEO practices that are applied to your site from external sources. One way of doing this is through backlinks. Also, this builds authority and credibility in your niche.
When you do SEO optimization correctly — both on-page and off-page — you’ll see thousands of organic visitors. But here’s the kicker: successful SEO requires work. Plus, it’s quite technical; thus, it can be frustrating.
To pull this through, you need adequate SEO skills. Nonetheless, you don’t have to worry if you have none. It’s totally normal and understandable. The quick solution is consulting with SEO agencies for SEO services.
Alternatively, you can acquire the skills and rely on SEO tools such as Ubersuggest, Keywords Everywhere, and Google AdWords. But there are many more options. If you’re starting out, a good way is to google SEO for more info.
How to Improve SEO
Good SEO should make you accessible when a user keys in a key phrase or word on the search engines. In your SEO strategy, aim for ranking on the first page of Google or other search engines.
This way, you’ll appear on Google first-page search results (SERPs). One way of achieving this is by using relevant keywords for local SEO. In turn, this helps you in targeting traffic that’s near you or your locality.
In case your SEO is not good, you can still improve it in simple ways. You can get an SEO checker and carry out a thorough SEO analysis of your web pages. Besides, you can use other SEO tools available on the market.
The best SEO checker will perform a complete SEO audit of your website. Afterward, you’ll get a report of key areas that require fixing and what to do about them. It’s that simple. You can do that by yourself or get an SEO professional.
SEO strategies can give remarkable results. But even better, you can combine them with paid traffic through PPC. We want you to thrive in your marketing and leads acquisition. That’s why we’re going to show you how to use the two.
How to Use SEO and PPC Together
So, here are 7 ways to use SEO and PPC together. Let’s get going!
Targeting and Retargeting Campaigns
Supposing your website gets organic traffic, it’s still possible to retarget these visitors if they don’t take the desired call to action. If they’re reading a blog on your website about vegan food, you can retarget them on another website with relevant ads. This can be a vegan recipe eBook, etc.
Promoting Your Brand
Like we mentioned before, SEO takes time to pay off. To ensure your target audience interacts with your brand, you should bring paid advertising into the mix. Also, there are a couple of ways you can do this.
One, you can use search engines or social media. First, create your brand awareness content. Then, publish it on your website or social platforms. Next, you can utilize Google ads to drive paid traffic to your site.
Alternatively, you can leverage social media ads, such as Facebook, to drive traffic to your website or social media account. All these techniques should help your brand get awareness in no time.
Long-tail keywords and PPC campaigns don’t go hand in hand. Therefore, to know the right keywords to use on your SEO plan, you only have to discover those that aren’t performing well on paid advertising.
For a solid keywords plan, you’ll require a ton of these keywords and place them appropriately in your SEO content. These can be your blog posts, web pages, or even landing pages (sales pages).
Social Proof and Testimonials
Running a successful ad requires social proof in the form of customer reviews. To get good feedback for your brand, local SEO plays a critical role. The best way is by linking your Google My Business to your ads.
A/B Testing Meta Descriptions
Knowing what meta description will give you high click-through rates for your blogs or landing pages is a hurdle because SEO takes time to yield results.
Nonetheless, you can cut to the chase by testing two descriptions through PPC.
After that, adapt the meta description that performs well and use it on your blogs.
Writing Promotional Ads Copy
As a rule of the thumb: there should be a correspondence between an ad and the landing page (a sales page). To get the best out of it, it needs to boast the best ads writing practices.
That is, check on optimal keyword usage and use a persuasive call to action. Plus, you should have the same idea on the sales page as the ads copy. You can only know this secret if you have a successful ad copy for a case study.
For Hybrid Leads Targeting
One strategy is sufficient, but having an additional plan makes it a masterpiece. For outstanding results, you need a hybrid system for lead generation and conversion.
Through paid and organic traffic, you’re assured of an all-inclusive market reach. Where SEO limits you, PPC comes in to fill the gap. The opposite is true for PPC. In the end, you reach multiple people with minimal efforts.
The best digital marketing strategy comprises the use of both paid and organic traffic. That said, SEO is awesome for free traffic. However, it takes time to yield results. That’s why you should blend it with paid advertising (PPC).
You get the point, right? To see quick returns, you need to take prompt action and implementation. Reading alone can only get you far. Go make it happen for your business.
Before that, do you have any questions, tips, or concerns on how to blend SEO with PPC? We’d love to hear from you. Let’s know what’s on your mind in the comment section.